Global Age Watch Index

Help Age International helps older people claim their rights, challenge discrimination and overcome poverty, so that they can lead dignified, secure and healthy lives. di:ga helped them write their 2015 Global Aid Watch Index which ranks countries by how well their older populations are faring. We learnt a lot working closely with the communications and policy team and the final report looks great, and got a lot of media covarege.

The process started with a conversation about what they wanted the report to achieve, and who their main audiences were. We talked about what the main stories might be coming out of the research and what were the most effective ways of presenting the data. We also discussed how the report would be received by media. This enabled us to work to produce a style and tone that supported the advocacy aims behind the product.