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Messaging Guide

Coalition campaigning for increased global financial transparency.

Overview

The Financial Transparency Coalition is a global network of civil society organisations, governments, and experts working to uncover corruption and close loopholes in the global financial system. Members include Transparency International, Christian Aid and the Tax Justice Network.

di:ga was asked by the secretariat to produce a messaging guide, segregated by topic and audience. We carried out a series of interviews with key stakeholders and produced a twenty-eight-page document that was adopted by the coalition. This helped build consensus and an understanding of the need for different messages for different audiences and contexts, which will greatly enhance the impact of the coalition's important campaigning.

Reference

“With their understanding of the delicate relationship between civil society organisations and governments and their extensive international work experience the di:ga team were ideal partners.”

Dietlind Lerner
Communications Director, Financial Transparency Coalition

Website

financialtransparency.org