Framing food security

di:ga worked with Oxford-based sustainability consultants 3Keel to help WWF UK think through different ways of framing food security, and linking it to their core agenda of biodiversity and conservation.

3Keel did the deep thinking, and di:ga helped advise on how different messages would be received by different audiences. Food is both a hugely complex and a very simple topic to communicate. It unites us all and yet the food security debate is one that provokes wide disagreement and a spectrum of different views.

di:ga chaired the workshop which was the culmination of the project’s first phase, in which participants from different parts of the organisation shared their views on how best to frame the topic to engage WWF’s key stakeholders and deliver its overall objectives.