The annual Access to Nutrition Index assesses leading food and beverage manufacturers' contributions to the battle against poor nutrition. di:ga worked with the team at the Access to Nutrition Foundation to sort through the complex findings and agree headlines and key messages. We worked closely with the researchers to ensure that the media and communications collateral was punchy and accessible, but didn't disregard the nuance and complexity of the research.
We produced press releases, a 6-page summary report, and a raft of accompanying social media content, including a video. We also helped the organisation map their key targets and allies on Twitter, and put in some work pre-launch to ensure that when the report came out it made a splash and drove a conversation. The results were impressive: the report got much more engagement online than it ever had, while also generating coverage in mainstream and business press. We also chaired the launch event with companies, investors and media in London.