BRAC is the is the largest non-governmental organisation in the world, in terms of number of employees. Founded in Bangladesh in 1972 by Sir Fazel Hasan Abed, BRAC has pioneered an approach to poverty reduction which targets the ultra-poor – those who live on less than 70 cents a day, and spend 80% of their income on food but still don’t get enough to eat.
di:ga worked with BRAC UK to promote new research findings from the International Growth Centre at the London School of Economics which demonstrated that BRAC’s approach works, and continues to deliver benefits after seven years. We disseminated the findings to the media, leading to coverage in the Guardian and the Economist and an interveiw on the BBC’s Today Programme, among others. We also supported the one-day conference at LSE, where the research was discussed.