The Corporate Human Rights Benchmark (CHRB) assesses the human rights-related policies, processes, and practices of the world’s biggest companies. It aims to encourage better behaviour by providing investors, civil society and other stakeholders with the information they need to hold companies to account.
di:ga worked with CHRB to launch the second edition of the benchmark in November 2017. We helped them to refine messaging for investors and media, developed a communications strategy and social media content, and led on media outreach.
The benchmark was covered by CHRB’s top two targets the Wall Street Journal and the Financial Times, as well as getting extensive pickup in the investor and sustainability press.
“di:ga’s strategic approach and media savvy ensured we got placed in the media most important for our goals, and their robust, constructive feedback kept us focused. di:ga were great to work with and I wouldn’t hesitate to recommend them.”
Programme Director, CHRB