In 2019, di:ga worked with the Center for a Livable Future (CLF) at Johns Hopkins University to help launch groundbreaking new research on diet and climate change. The report modelled the greenhouse gas and freshwater impact of nine ‘plant-forward’ diets in 140 countries, finding that both will have to increase in order to meet nutrition and hunger goals in low-income countries.
Working closely with the CLF team, we developed a global communications strategy designed to move the conversation on diet and climate forward and to account for nutrition needs. This included working with traditional media and developing engaging online tools to reach target audiences in key countries.
We secured more than 160 media hits globally in English, French, Spanish, Mandarin and Portuguese, in outlets including Le Monde, the Guardian, Newsweek, Caixin and The Daily Telegraph. We also placed an op-ed with the Economic Times, and secured coverage with Reuters and AFP that was picked up extensively around the world.
We also created a one-minute video to explain the report’s key findings for online audiences, as part of a full social media pack which was shared with key allies ahead of launch. di:ga is now working with CLF to plan and implement communications strategies which will help the research drive policy change in key regions around the world.